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Dental A Team with Kiera Dent

Mar 30, 2021

Grace Rizza, CEO of Identity Dental Marketing, is the star of today’s podcast episode. She joins Kiera to talk Kiera’s favorite topic: marketing ;)

Marketing is a huge piece of a dental practice's success, so it’s important to take it seriously. Grace shares what her response is to a doctor who’s big goal is to get butts in seats, the most effective ways to build a practice over time, and, of course, three common marketing mistakes:

  1. Signing long contracts

  2. Giving up ownership of domain/website

  3. Not having realistic conversation expectations

The bottom line: Marketing is a necessary part of a well-functioning business. Whether you’re comfortable or not in the topic, it’s time to face the music, and this episode is a great place to start. Visit to find other ways to launch your practice into success.

To contact Grace, visit

More about Grace:

Grace is the proud owner of Identity Dental Marketing where she has made it her personal mission to improve the business of each dental practice she works with by a measurable amount. In her first position as a marketing director for a multiple-location dental practice, she tripled the number of new patients seen on a monthly basis (in 3 short months, on the same marketing budget). From there, she created a variety of sales-focused training workshops, attended many marketing seminars, and became obsessed with dental marketing and branding as a whole.

Grace has experience in the creation and execution of marketing strategies, public and community relations, networking, patient communications, staff sales training, phone scripting and training, advertising, internet/web presence, SEO (search engine optimization), direct mail programs, email newsletters, and much more.

An accredited international speaker, Grace approaches every speaking engagement as an opportunity to educate, empower, and entertain her audience. She teaches dentists how to achieve practice growth in the most ethical and efficient ways. She inspires her audience to embrace change in order to grow. Whether connecting with an audience of 20 or 200, Grace's information can transform a surviving practice into a thriving practice.